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The obvious cost of weak SDR activity is a missed meeting target. In cybersecurity sales, however, the real cost can compound quietly over time, showing up as wasted sales team hours, weaker pipeline quality, damaged sender reputation and accounts that become harder to re-engage. The problem is easy to miss
Most CISO outbound is judged before the actual pitch is read. The sender name, subject line and opening words give a security leader enough information to decide whether an email deserves attention. If those first signals suggest a generic sales message, the product, proof points and case studies further down
A CISO’s inbox fills with a version of the same message dozens of times a week, so CISO outreach that survives past the subject line is rarely the outreach with the sharpest copy, it is the outreach that clearly did not come from a list. Reaching CISOs without sounding like
The obvious cost of weak SDR activity is a missed meeting target. In cybersecurity sales, however, the real cost can compound quietly over time, showing up as wasted sales team hours, weaker pipeline quality, damaged sender reputation and accounts that become harder to re-engage. The problem is easy to miss
Most CISO outbound is judged before the actual pitch is read. The sender name, subject line and opening words give a security leader enough information to decide whether an email deserves attention. If those first signals suggest a generic sales message, the product, proof points and case studies further down
A CISO’s inbox fills with a version of the same message dozens of times a week, so CISO outreach that survives past the subject line is rarely the outreach with the sharpest copy, it is the outreach that clearly did not come from a list. Reaching CISOs without sounding like
The final quarter of 2025 has brought a wave of new research and insights that are reshaping how B2B leaders think about sales development and Go-to-Market strategy. From major predictions by industry analysts to groundbreaking survey data on AI adoption, the landscape is evolving faster than many organizations can adapt.
Straight To The Point Episode 1: Cheickna Sanoko Introducing “#StraightToThePoint,” our dynamic new interview series! Join Lee Fletcher as he sits down with influential figures from various fields, uncovering their invaluable insights and life lessons. Whether it’s about their professional journey or personal experiences, these conversations promise to be both
Watch the exchange of impactful insights with our former SDR and Team Leader for the German Market, Kevin Hennig and our very own Lee Fletcher. Listen in as they unpack how Kevin’s first sales job became a personal success project, sharing how he transformed initial doubts into resilience and leadership
Imagine a young man, barely out of his teens, thrown into the gritty world of sales. No fancy office, no cushy desk job. Just raw ambition and a hunger to succeed. That was Rob. With each rejection, he grew stronger. Every closed deal, a victory. He climbed the ranks, always
The Growth We Make Happen CASE STUDY Armis Scaled Global Demand and Boosted Outbound to Million-Dollar Wins Industry: Cybersecurity Of total conversions came from outbound BDR programmes average outbound deal size vs $28k inbound Context Armis is a global leader in asset visibility and cybersecurity Trusted by more than 40
