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The ICP definition, data sourcing process, and outreach system that work for a 50-account list do not automatically scale to 5,000 accounts. Here’s what changes at each stage of growth, and how The Point Company builds scale from the outset. Most pipeline generation programmes are designed for today’s volume rather
SaaS buyers in 2026 are self-educated. By the time your SDR’s email lands, the prospect has already read your G2 reviews, compared you to three competitors, and formed an opinion. The outbound motion that works in SaaS leads with a point of view, not a product demo. That shift has
Best-lead-generation-agencies-UK lists are sponsored placements or outdated directories. This guide uses six criteria that matter to B2B buyers: pipeline quality, vertical expertise, contract terms, transparency on results, reporting, and what happens at month three. The maths on in-house SDRs is punishing. Once you add salary, employer NI, benefits, tooling, and
The ICP definition, data sourcing process, and outreach system that work for a 50-account list do not automatically scale to 5,000 accounts. Here’s what changes at each stage of growth, and how The Point Company builds scale from the outset. Most pipeline generation programmes are designed for today’s volume rather
SaaS buyers in 2026 are self-educated. By the time your SDR’s email lands, the prospect has already read your G2 reviews, compared you to three competitors, and formed an opinion. The outbound motion that works in SaaS leads with a point of view, not a product demo. That shift has
Best-lead-generation-agencies-UK lists are sponsored placements or outdated directories. This guide uses six criteria that matter to B2B buyers: pipeline quality, vertical expertise, contract terms, transparency on results, reporting, and what happens at month three. The maths on in-house SDRs is punishing. Once you add salary, employer NI, benefits, tooling, and
The final quarter of 2025 has brought a wave of new research and insights that are reshaping how B2B leaders think about sales development and Go-to-Market strategy. From major predictions by industry analysts to groundbreaking survey data on AI adoption, the landscape is evolving faster than many organizations can adapt.
Straight To The Point Episode 1: Cheickna Sanoko Introducing “#StraightToThePoint,” our dynamic new interview series! Join Lee Fletcher as he sits down with influential figures from various fields, uncovering their invaluable insights and life lessons. Whether it’s about their professional journey or personal experiences, these conversations promise to be both
Watch the exchange of impactful insights with our former SDR and Team Leader for the German Market, Kevin Hennig and our very own Lee Fletcher. Listen in as they unpack how Kevin’s first sales job became a personal success project, sharing how he transformed initial doubts into resilience and leadership
Imagine a young man, barely out of his teens, thrown into the gritty world of sales. No fancy office, no cushy desk job. Just raw ambition and a hunger to succeed. That was Rob. With each rejection, he grew stronger. Every closed deal, a victory. He climbed the ranks, always
The Growth We Make Happen CASE STUDY Armis Scaled Global Demand and Boosted Outbound to Million-Dollar Wins Industry: Cybersecurity Of total conversions came from outbound BDR programmes average outbound deal size vs $28k inbound Context Armis is a global leader in asset visibility and cybersecurity Trusted by more than 40
