Most GovTech companies approach federal pipeline generation the same way they approach commercial B2B: with a cold email sequence and a quarterly target. That is not how government buying works, and the pipeline numbers reflect it. Federal agencies do not discover vendors through outbound sequences, and they do not make

In HealthTech, the average enterprise deal takes six to nine months from first contact to signed contract. Most pipeline generation systems, however, are built around much shorter sales cycles. What works in a typical B2B environment does not always translate to healthcare. Longer buying cycles, broader stakeholder groups, and more

The latest ranking of the best SDR agencies for 2026 is live, and The Point Co came in at #1. And we’re proud of that. But we’re prouder of what got us there. Over the years, we’ve seen the definition of a great SDR agency change. It’s no longer about

The Point Company has been named the number one outsourced SDR agency for cybersecurity companies in 2026 by Tech Sellers Community, which placed it first among five agencies reviewed and singled it out as having the most specific and verifiable cybersecurity credentials on the list. Being named the number one

Cybersecurity MSSPs operate across three key layers: vendors, distributors, and end customers. Yet most outsourced SDR agencies focus on just one. Effective pipeline generation spans all three because that is where growth opportunities are created. The managed security services market is expected to grow from $38 billion in 2025 to

Predictable pipeline generation does not look the same at 30 days as it does at 180. Most companies who try outbound and declare it not working are measuring month-two results against month-six expectations. The system has a build curve, and each stage has a different job to do. Here is

Pipeline generation ROI is not measured in emails sent or meetings booked. Those numbers describe activity, not return. Boards and leadership teams want to know whether a pipeline generation investment is producing revenue, and at what pace. The Point Company uses three core metrics in every engagement: pipeline by source,

Most channel programmes generate partner meetings, and MDF spend reports. Very few generate pipeline. The difference is not the partners; it is whether a co-sell motion exists with a shared ICP, a joint outreach sequence, and a pipeline review cadence that both sides follow. The assumption buried in most channel

The ICP definition, data sourcing process, and outreach system that work for a 50-account list do not automatically scale to 5,000 accounts. Here’s what changes at each stage of growth, and how The Point Company builds scale from the outset. Most pipeline generation programmes are designed for today’s volume rather

SaaS buyers in 2026 are self-educated. By the time your SDR’s email lands, the prospect has already read your G2 reviews, compared you to three competitors, and formed an opinion. The outbound motion that works in SaaS leads with a point of view, not a product demo. That shift has