Straight To The Point Episode 2: Kevin Hennig
Watch the exchange of impactful insights with our former SDR and Team Leader for the German Market, Kevin Hennig and our very own Lee Fletcher. Listen in as they unpack how Kevin’s first sales job became a personal success project, sharing how he transformed initial doubts into resilience and leadership in a role that demands grit.
Kevin’s story proves that with perseverance, consistency, and the right mindset, not even inexperience can stop you from being a pro at what you do. With stories of navigating culture, learning when to push through or pivot, and finding genuine connections in each call, this episode is loaded with actionable insights.
From mastering call mirroring to leveraging research for high-quality meeting bookings, Kevin delivers tactics and hard-won lessons that show the SDR grind in all its rewarding glory.
And that’s just to name a few!
This episode’s packed with real-world insights you won’t want to miss!
Kevin Hennig joined The Point Company as an SDR and quickly became a Team Leader, building the company’s presence in the German market. With a background in industries like manufacturing and a family of entrepreneurs, Kevin’s first venture into sales came with new challenges, which he tackled with focus and perseverance. Within a year, he was leading a team of German SDRs, optimizing processes and innovating within the market.
Episode Insights
➤ Building up resilience for the cold-call grind
➤ Building campaign strategy in new markets
➤ Trial-and-error cold-call strategies that focus on the prospect
➤ Navigating family dynamics at work
➤ A breakdown of SDR tools that make life easier
➤ Why cold calling beats other channels
➤ Approaching prospects as humans, not numbers
➤ Creative tips for outdated LinkedIn profiles
➤ Staying consistent and knowing when to ask for help
Video Time Stamps
[0:31] Kevin’s introduction and background
[2:13] most rewarding part of being an SDR
[3:38] biggest challenges faced as an SDR
[5:07] memorable moments/experiences on the job
[6:22] cold call opener/email subject lines that get responses
[8:00] tool reviews – go-to tools/tech to succeed as an SDR
[10:57] most effective channel for booking meetings
[13:19] tips to book more meetings
[16:27] typical schedule of an SDR at PointCo
[18:00] best lessons learned at work
[20:24] tips for aspiring SDRs
[23:24] quickfire round
🎬 Episode 2 Recap
In this episode, Lee Fletcher sits down with Kevin Hennig, a former SDR and Team Lead who championed The Point Company’s efforts in the German market. Kevin reveals his journey from cold-calling newbie to team leader. He also shares his hard-earned tips on finding resilience, turning trial-and-error into strategy, and treating prospects as people, not leads. With Lee’s expertise adding depth, the two break down Kevin’s unique approach to SDR success in a refreshing, down-to-earth conversation. An invaluable listen for any SDR looking to level up!
Thanks, Kevin, for sharing your story!
🔗 Connect with Kevin on LinkedIn!
