Straight To The Point Episode 1: Cheickna Sanoko
Introducing “#StraightToThePoint,” our dynamic new interview series!
Join Lee Fletcher as he sits down with influential figures from various fields, uncovering their invaluable insights and life lessons. Whether it’s about their professional journey or personal experiences, these conversations promise to be both enlightening and engaging.
Of course, the only way to kick off this series is by bringing back one of our biggest Sales Development Representatives at The Point Co – Cheickna Sanoko.
Cheickna used to be one of our SDRs in the French market. Hailing from France, he moved to the United Kingdom to improve his English and has since been a part of the retail industry before transitioning to become an SDR in 2020.
In this podcast, learn about the challenges that SDRs face when it comes to chasing leads, tips on effective channels to use for guaranteed meetings, and life lessons that can be applied not just in your career as an SDR but also your personal life.
Episode Insights
➤ Useful tips for SDRs in the French market: campaigns, cold call tips, email tips
➤ Navigating the conditions of a complex campaign with strict criteria
➤ Difference of trends for English and French cold calls
➤ Getting straight to the point with subject lines and avoiding “salesy” strategies
➤ A tried and tested outreach sequence that boosts email open and click-through rates
➤ The importance of personalization in outreach strategies to find the sweet spot that works
➤ Why human touch and phone calls are still better than an “all AI” strategy
➤ Multichannel strategy to improve prospect experience and engagement
➤ Silence is powerful—less is more in cold calls.
➤ Daily schedule routine guide from a top-performing SDR
➤ SDR Trifecta: self-management, resilience, and accountability
Video Time Stamps
[0:44] Cheickna’s introduction and background
[02:47] the most rewarding part of being an SDR
[03:43] biggest challenges faced
[05:20] memorable experiences on the job
[07:35] favorite cold call openers or email subject lines
[11:53] go-to tech for for SDRs
[12:30] the most effective channel for booking meetings
[12:50] 2 big tips to help you book more meetings
[19:16] a day in the life of an SDR at PointCo
[22:00] happiest moment as an SDR
[24:25] best lesson learned in career
[28:07] advice for newly-minted SDRs
[28:07] quick-fire round with Cheickna
Episode 1 Recap
Our resident podcast guru, Lee Fletcher, began the interview by introducing this episode’s awesome feature guest: Cheickna Sanoko. A former French Sales Development Representative of The Point Co, Cheickna came into the fold during the pandemic year. Finding a new opportunity that year was very challenging, but the stars aligned for Cheickna, and 2020 was the year he began his journey as an SDR.
It was an impactful exchange of insights and learnings; Cheickna’s wisdom were echoed by Lee’s mastery in the field of Sales, and the result was a half hour of demistifying the Sales field as an impersonal career only focused on closing deals.
Thank you for spending time with us, Cheickna! Good luck on your future endeavours!
Connect with Cheickna on LinkedIn!