The Growth We Make Happen

CASE STUDY

Armis Scaled Global Demand and Boosted Outbound to Million-Dollar Wins

Industry: Cybersegurity

Of total conversions came from outbound BDR programmes

average outbound deal size vs $28k inbound

Context

Armis is a global leader in asset visibility and cybersecurity

average outbound deal size vs $28k inbound

Their client base includes major enterprises such as Colgate, Palmolive, and Allegro Microsystems, among others.

With an agentless platform that tracks device behaviour, detects threats, and automates response, Armis is recognised as one of the most advanced security providers in the market.

Challenge

Despite strong brand recognition, Armis needed to strengthen its outbound engine. Inbound marketing was generating leads, but average deal sizes were limited to ~$28k.

The company wanted to:

Increase deal value through enterprise-level outbound.

Reactivate dormant accounts and improve pipeline quality.

Extend demand generation to Europe with multilingual campaigns.

Align marketing and sales efforts for measurable revenue impact.

Our Approach

We’ve built growth engines across multiple industries, proving that no matter the challenge, our approach transforms potential into measurable impact.

BDR Integration

Despite strong brand recognition, Armis needed to strengthen its outbound engine. Inbound marketing was generating leads, but average deal sizes were limited to ~$28k.

BDR Integration

Despite strong brand recognition, Armis needed to strengthen its outbound engine. Inbound marketing was generating leads, but average deal sizes were limited to ~$28k.

BDR Integration

Despite strong brand recognition, Armis needed to strengthen its outbound engine. Inbound marketing was generating leads, but average deal sizes were limited to ~$28k.

BDR Integration

Despite strong brand recognition, Armis needed to strengthen its outbound engine. Inbound marketing was generating leads, but average deal sizes were limited to ~$28k.

BDR Integration

Despite strong brand recognition, Armis needed to strengthen its outbound engine. Inbound marketing was generating leads, but average deal sizes were limited to ~$28k.

Challenge

Despite strong brand recognition, Armis needed to strengthen its outbound engine. Inbound marketing was generating leads, but average deal sizes were limited to ~$28k.

The company wanted to:

Increase deal value through enterprise-level outbound.

Reactivate dormant accounts and improve pipeline quality.

Extend demand generation to Europe with multilingual campaigns.

Align marketing and sales efforts for measurable revenue impact.

Armis is a global leader in asset visibility and cybersecurity

Campaigns delivered in 5 languages across 4 regions, expanding Armis’ footprint and boosting international visibility

Armis is a global leader in asset visibility and cybersecurity

Outbound drove over three-quarters of pipeline value, proving it outperformed inbound channels in revenue contribution

Armis is a global leader in asset visibility and cybersecurity

Outbound drove over three-quarters of pipeline value, proving it outperformed inbound channels in revenue contribution

Ready to Stop Playing Small

Other agencies sell clicks and visibility. We sell pipeline. Our singular KPI is the tangible growth of your revenue and the number of closed-won deals you achieve with us.

If you’re ready to stop playing small and start winning big, it’s time we had a conversation.