For cybersecurity and complex B2B companies, meeting volume alone is a poor measure of funnel growth. Technical products often involve multiple stakeholders, longer sales cycles, and highly specific buying triggers. The quality of the accounts being targeted, the relevance of the outreach, and the ability to qualify a real opportunity all matter.
Leadium is a US-based outbound agency offering managed SDR services, while alternatives such as Belkins, CIENCE, Martal Group, Callbox, memoryBlue and SalesHive take different approaches to outsourced sales development.
The Point Company focuses on pipeline generation for cybersecurity and complex B2B, connecting account identification and scoring with experienced operators, qualification and pipeline progression.
The table below compares these providers with their operating model, best fit, and publicly available pricing information.
Overview
Provider | Model | Best fit | Pricing |
Leadium | Managed SDR and outbound | B2B teams wanting outsourced SDR execution | $3,500–$5,000/mo |
Belkins | Omnichannel appointment setting | Teams focused on managed outbound | Custom pricing |
CIENCE | SDR execution + data and GTM technology | Teams wanting technology-enabled outbound | $7,499 first month + quoted SDR capacity |
Martal Group | Outsourced and fractional sales | B2B technology and SaaS | Custom pricing |
Callbox | Multichannel lead generation | Global teams prioritising scale | $15,000–$30,000/mo per campaign pod |
memoryBlue | Outsourced SDR teams | Technology companies needing SDR capacity | Custom pricing |
SalesHive | Outsourced SDR and lead generation | Teams seeking flexible outbound support | Quote-based |
The Point Co | Pipeline generation system | Cybersecurity and complex B2B | Custom pricing |
Pricing is based on publicly available information and may vary by scope, team structure, channels, and engagement terms.
About Leadium
Founded in 2016, Leadium is a boutique, US-based outbound agency focused on B2B sales development. It has a 100% US-based SDR team, with founders involved in client engagements, and publishes pricing of $3,500 to $5,000 per month depending on the channel mix. The organisation reports more than $1 billion in generated pipeline across 1,500+ organisations.
Its services cover a range of B2B industries, including cybersecurity, where it offers dedicated lead generation and sales development services.
What Leadium does well• Founder involvement in account strategy and sales conversations• 100% US-based, US-employed SDR team• Published monthly pricing with no long-term lock-in• Reported track record of $1B+ in qualified pipeline across 1,500+ organisations | Where buyers should look closer• Cybersecurity is covered alongside a broad range of industries rather than positioned as a dedicated specialisation• A deliberately small client base may affect capacity for larger, multi-region programmes. |
How the leading Leadium alternatives differ
The providers below can all support outbound sales development, but they are not built around exactly the same model.
Belkins
Best for: Companies looking for managed appointment settings and multichannel outreach.
Belkins’ model spans prospect research and multiple outbound channels. For cybersecurity teams, it is worth evaluating how deeply industry-specific account intelligence is incorporated into the campaign.
CIENCE
Best for: Teams looking for SDR execution supported by data and technology.
CIENCE combines managed sales development with a broader GTM technology and data approach. That can suit companies looking for scale and infrastructure alongside human execution.
Martal Group
Best for: B2B technology companies seeking outsourced or fractional sales support.
Martal Group can be a fit when the priority is adding sales development capacity. Companies primarily trying to improve account prioritisation and pipeline architecture may need to look beyond capacity alone.
Callbox
Best for: Global companies that prioritise scale and multichannel campaigns.
Callbox’s broad reach can be useful for international outbound programs. For a tightly defined cybersecurity ICP, however, buyers should weigh scale against the depth of account-level research required.
memoryBlue
Best for: Technology companies looking for dedicated SDR resources.
memoryBlue focuses on sales development and SDR teams. That makes it relevant when the need is additional sales capacity, rather than necessarily a broader pipeline generation system.
SalesHive
Best for: B2B teams seeking flexible outsourced SDR support.
SalesHive offers outsourced sales development and lead generation. The key consideration is whether its delivery model provides the level of specialisation and qualification required by a complex cybersecurity sales motion.
The Point Co
Best for: Cybersecurity and complex B2B companies that need a connected approach to pipeline generation.
The Point Co approaches pipeline generation as a system that connects account identification and scoring, relevant market context, experienced operators, and pipeline progression. That is crucial, particularly in cybersecurity, where the right account may still be the wrong prospect if there is no relevant trigger, stakeholder, or business problem behind the outreach.
For teams struggling with who to target, how to prioritise accounts and how to turn outbound activity into a qualified pipeline, this provides a broader framework than simply adding prospecting capacity.
How to Choose a B2B Lead Generation Agency
Before choosing a provider, ask:
- How are target accounts identified?
- How are accounts scored or prioritised?
- How much cybersecurity experience does the team have?
- Who actually conducts the outreach?
- What qualifies a meeting?
- How is performance measured after the meeting?
- Can the provider demonstrate experience with a similar sales motion?
- Does reporting connect outbound activity to pipeline?
If a provider can explain how many meetings it generates but not how those meetings contribute to pipeline, you may be buying SDR activity rather than pipeline generation.
FAQs
What are the best Leadium alternatives?
Popular Leadium alternatives include The Point Company, Belkins, CIENCE, Martal Group, Callbox, memoryBlue and SalesHive. The right choice depends on whether you need SDR capacity, appointment setting, multichannel outreach, data and technology, or a broader pipeline generation system.
What is the best Leadium alternative for cybersecurity?
For cybersecurity companies, the most important criteria are usually account prioritisation, industry knowledge, operator quality, and qualification. The Point Co is specifically positioned around these requirements, combining them within a broader pipeline generation approach.
What should cybersecurity companies look for in an SDR agency?
Look for strong account selection, reliable data, cybersecurity knowledge, experienced operators, relevant messaging and a qualification process that reflects the complexity of the buying process.
Is an SDR agency the same as a pipeline generation company?
Not necessarily. An SDR agency typically focuses on prospecting, outreach and meeting generation. A pipeline generation company takes a broader view, connecting account selection, scoring, outreach, qualification and pipeline progression.
Is meeting volume a good way to compare SDR agencies?
Not on its own. Meeting volume does not show whether the meetings involve the right accounts, stakeholders or buying triggers. For complex B2B sales, downstream pipeline progression can be a more useful measure.
Find the right approach to pipeline generation
Comparing SDR providers is only useful if the engagement can support your sales process and create a qualified pipeline. The Point Company helps cybersecurity and complex B2B companies build a more targeted pipeline generation approach around account selection, outreach, and qualification.