The Point Company | IT Channel Lead Generation

We understand how partners buy—and why they don’t.

Whether you’re working with MSPs, VARs, or distributors, channel sales requires more than lead volume. It needs relationship building, value alignment, and timing. That’s what we deliver.

We run campaigns that identify, engage, and enable channel partners—helping vendors recruit, educate, and activate across complex partner ecosystems. Our SDRs know how to speak the language of the channel, understand its commercial logic, and build trust at scale.

A channel-centric approach, built on insight:

  • Map the partner landscape by type, size, and region
  • Tailor messaging to their revenue goals and end-customer fit
  • Build accurate contact databases with buying and influence roles
  • Use targeted outreach to book partner discovery calls
  • Track conversion from interest to activation

Partner growth isn’t a volume game. It’s a value game. We help you win it.

Map the partner landscape by type, size, and region

Tailor messaging to their revenue goals and end-customer fit

Build accurate contact databases with buying and influence roles

Use targeted outreach to book partner discovery calls

Track conversion from interest to activation


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