Last updated: 14 October 2026
The Point Company (“The Point Company”, “we”, “us” or “our”) respects your privacy and is committed to protecting personal data. This Privacy Policy explains how we collect, use, share and protect personal data when you visit thepointco.com, contact us, book a meeting, use our chat features, interact with our marketing, or engage with us in a business context.
1. Who we are
The Point Company provides B2B pipeline generation, outsourced SDR, sales and campaign management, and related commercial services. For personal data collected through this website and our related marketing activities, The Point Company is responsible for determining how that data is used.
If you have a privacy or data protection question, you can contact us using the contact details or enquiry routes available on this website.
2. Personal data we may collect
Depending on how you interact with us, we may collect:
- Identity and business contact data, such as your name, job title, company, business email address, telephone number and professional profile information.
- Enquiry and sales data, including information you submit through forms, booking tools, email, chat, calls or other communications.
- Website and technical data, such as IP-derived information, browser or device information, user agent, referring URL, pages viewed, timestamps and interaction data.
- Marketing and preference data, including your communication preferences, campaign engagement and whether you have opted out of marketing.
- Client and prospect data required to manage a commercial relationship, proposal, campaign or service.
- Publicly available or third-party business data, such as information from company websites, professional networks, business databases, data providers and other legitimate B2B sources.
3. How we collect personal data
We may collect personal data:
- directly from you when you complete a form, book a meeting, use chat, contact us or become a client;
- automatically when you use our website, through cookies and similar technologies;
- from publicly available professional and business sources; and
- from service providers and B2B data partners that support prospecting, analytics, website visitor identification and campaign operations.
4. How we use personal data and our lawful bases
We use personal data only where we have a lawful basis to do so. Depending on the activity, this may include:
- Legitimate interests – to develop and manage B2B relationships, respond to business enquiries, identify relevant organisations and contacts, improve our website and services, measure campaign performance, prevent misuse and conduct proportionate B2B marketing.
- Consent – where consent is required, including for certain non-essential cookies or electronic marketing activities.
- Contract or pre-contractual steps – where processing is necessary to provide services, prepare a proposal, manage a client relationship or take steps requested before entering into a contract.
- Legal obligation – where we need to process or retain information to comply with applicable law, regulation, tax, accounting or legal requirements.
Where we rely on legitimate interests, we consider whether our use of the data is necessary, proportionate and reasonably expected in the relevant B2B context.
5. Website analytics and visitor identification
We use analytics and website technologies to understand how visitors use our website, improve performance and identify business interest in our services.
Our website currently uses RB2B technology. RB2B states that its tracking technology may process technical and visit information such as IP address, user agent, current page URL, referring page URL and visit timestamps in order to support visitor identification and related business intelligence.
When you visit or log in to our website, cookies and similar technologies may also be used by online data partners or vendors to associate website activity with other information they or others hold about you, which may include business contact information. We or service providers acting on our behalf may then use that information for relevant B2B communications and marketing, subject to applicable law and your rights.
You can opt out of certain RB2B/Retention.com data uses through the provider’s opt-out mechanism at app.retention.com/optout.
6. Chat, forms and booking tools
When you use a contact form, booking tool or chat feature, we may process the information you provide in order to respond, schedule meetings, qualify a business enquiry and maintain a record of the conversation. These tools may be provided or hosted by third-party service providers acting on our behalf.
7. Cookies and similar technologies
We may use cookies and similar technologies for essential website operation, security, analytics, visitor identification, functionality and marketing measurement.
Where cookies or similar technologies are not strictly necessary, we will use them in accordance with applicable consent requirements. You can also control cookies through your browser settings. Disabling certain cookies may affect website functionality.
8. B2B marketing and outbound communications
As a B2B sales and pipeline organisation, we may process professional contact information to identify and communicate with people who may reasonably have an interest in our services or our clients’ services. This information may come directly from you, from public professional sources or from reputable B2B data providers.
You can object to direct marketing at any time. If you opt out, we may retain a minimal suppression record so that we can respect your preference and avoid contacting you again for the same purpose.
9. Who we share personal data with
We may share personal data where necessary with:
- hosting, website, analytics and security providers;
- CRM, email, communications, calendar and meeting-booking providers;
- chat and customer communication providers;
- B2B data, enrichment and visitor-identification providers;
- professional advisers such as accountants, lawyers and consultants;
- companies within The Point Company group where necessary for legitimate business operations; and
- regulators, courts, law enforcement or other authorities where disclosure is required by law.
We do not sell personal data in the ordinary meaning of selling a customer list for money.
10. International transfers
Some service providers or group companies may process personal data outside the United Kingdom or European Economic Area. Where applicable, we use recognised safeguards or transfer mechanisms required by data protection law, such as adequacy arrangements, approved contractual clauses or other lawful transfer safeguards.
11. How long we keep personal data
We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, including to manage enquiries and commercial relationships, maintain suppression records, measure campaigns, resolve disputes and meet legal, regulatory, tax or accounting obligations.
Retention periods vary according to the type of information, the nature of the relationship, whether the data remains accurate and relevant, and any applicable legal requirements. When personal data is no longer required, we delete, anonymise or securely restrict it where appropriate.
12. Data security
We use reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure. Access to personal data is limited to people and service providers who need it for legitimate business purposes.
13. Your data protection rights
Depending on the circumstances and applicable law, you may have rights to:
- request access to your personal data;
- request correction of inaccurate or incomplete data;
- request deletion of personal data;
- request restriction of processing;
- object to processing based on legitimate interests;
- object to direct marketing at any time;
- request data portability where applicable; and
- withdraw consent where processing is based on consent.
These rights are not absolute and may be subject to legal conditions or exemptions.
14. Complaints
If you have concerns about how we use your personal data, please contact us first so we can try to resolve the issue.
If you are in the United Kingdom, you also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk.
15. Third-party websites
Our website may contain links to third-party websites, platforms or services. We are not responsible for their privacy practices. We recommend reviewing the privacy information provided by those third parties before providing personal data.
16. Changes to this Privacy Policy
We may update this Privacy Policy when our services, technology, legal obligations or data-processing activities change. The latest version will be published on this page with an updated revision date.
17. Contact
For privacy enquiries or to exercise your data protection rights, please contact The Point Company through the contact details or enquiry channels published on thepointco.com.