Industry: Cybersegurity
Of total conversions came from outbound BDR programmes
average outbound deal size vs $28k inbound
Armis is a global leader in asset visibility and cybersecurity
Trusted by more than 40 Fortune 100 companies
Their client base includes major enterprises such as Colgate, Palmolive, and Allegro Microsystems, among others.
With an agentless platform that tracks device behaviour, detects threats, and automates response, Armis is recognised as one of the most advanced security providers in the market.
Despite strong brand recognition, Armis needed to strengthen its outbound engine. Inbound marketing was generating leads, but average deal sizes were limited to ~$28k.
The company wanted to:
Increase deal value through enterprise-level outbound.
Reactivate dormant accounts and improve pipeline quality.
Extend demand generation to Europe with multilingual campaigns.
Align marketing and sales efforts for measurable revenue impact.
We partnered with Armis to design and execute a structured outbound programme.
Key elements included:
BDR Integration
Our SDRs partnered with Armis’ marketing team to align every message and target, ensuring campaigns struck the right buyers at the right time.
Account Reactivation
We reactivated dormant accounts and turned cold MQLs into active SQLs, transforming overlooked contacts into new, qualified opportunities.
Global Coverage
Native SDRs launched campaigns in German, Dutch, French, Spanish, and English, adapting communication to fit the needs of each local buyer.
We positioned Armis’ differentiators, behaviour tracking, monitoring, and automated response, as clear outcomes that buyers could act on.
We used calls, emails, and targeted media outreach to capture demand quickly and move stalled opportunities further into the pipeline.
We engineer outcomes that shift the numbers, scale the deals, and prove why ambitious brands trust us to lead their growth.
This is what we built for Armis.
Campaigns delivered in 5 languages across 4 regions, expanding Armis’ footprint and boosting international visibility
Outbound drove over three-quarters of pipeline value, proving it outperformed inbound channels in revenue contribution
Outbound drove over three-quarters of pipeline value, proving it outperformed inbound channels in revenue contribution
Other agencies sell clicks and visibility. We sell pipeline. Our singular KPI is the tangible growth of your revenue and the number of closed-won deals you achieve with us.
If you’re ready to stop playing small and start winning big, it’s time we had a conversation.
