Private Equity Lead Generation

Significant Returns for PE Firms

Why Us?

Revenue growth generates more shareholder value than cost-cutting, increasing free cash flow, or several expansions combined. When it comes to fostering organic development for their portfolio companies, private equity firms confront a variety of hurdles. We use advanced sales development processes to assist PE-backed companies better identify their total addressable market, accelerate new logo engagement, and achieve predictable, scalable growth. Our programs go beyond the fundamentals of lead generation; they are data-driven, based on proven methodology, and created by experienced sales professionals.

The Point Company offers revenue growth services to a diverse group of private equity-backed firms. Our clientele span from huge multinational corporations to smaller, growth-oriented businesses. We deliver a highly sophisticated collection of best practices and tactical resources to help you increase sales and maximize your ROI.

All of our recommendations are based on a huge collection of unique cross-industry and industry-specific data. Our staff provides in-depth, specialized insights based on years of sales execution expertise in several industries, including:

Industrial Manufacturing
IoT, AI, and Predictive Analytics
Technology
Healthcare Technology
Healthcare Technology
All things SaaS

Our strategy for creating a successful revenue development engine combines market knowledge with established sales tactics and enablement technologies. We have years of expertise developing results-driven sales programs and assisting a diverse spectrum of PE-backed enterprises. Finally, we provide tailored, organized programs to meet the specific needs of Private Equity.

Our sales revenue growth programs uncover the best procedures, systems, benchmarks, market data, and roles to assist your portfolio firms achieve maximum sales performance and returns.

Private equity firms are charged with the difficult task of analyzing and investing in businesses that will provide big returns for their shareholders. They are well-known for their strong financial controls and unwavering commitment to improving the fundamentals of performance: revenue, operating margins, and cash flow. A successful sales organization, however, is the true driving force behind private equity success.

Technology innovation and digital transformation give significant benefits to businesses, such as improved customer experiences, operational efficiencies, and increased revenues. However, in order to maximize PE returns, revenue growth must be sustained, predictable, and lucrative.

The Point business collaborates with investment and operating partners, as well as portfolio business leaders, to evaluate, plan, and implement revenue growth strategies that deliver predictable, scalable, and measurable results throughout the PE life cycle.

Approach for Generating Private Equity Leads

Strategy Development

It is vital that your plan be based on tried-and-true approaches, adapted to your market, and designed to track and monitor outcomes.

Addressable Market Analysis

An in-depth examination of the total addressable market yields practical information into segments, trends, and prioritizing tactics.

Messaging Strategy Development

To design meaningful messaging that is relevant to your target market and ideal client profile, you must first have a thorough understanding of the market.

Target List Acquisition & Enhancement

We will create, acquire, and enhance the corporate and contact information required for effective targeting.

Advanced Lead Generation Program Tactics

A proven structure yields the most predictable results. The Point Company has created a formula for lead generation success based on thousands of client engagements.

Sales Development Playbooks

The sales development playbook serves as the strategic foundation for creating a repeatable, scalable lead generating strategy to drive your business growth. It is the foundational tool that underpins all other sales operations and serves as a guide for your products and services.

Program Metrics and Performance Management

Failure to measure and analyze the operational and strategic activities of your lead generation campaign will have a significant impact on its success. How else will you know if your approach is on track and where to make necessary changes?