The Smart Way to Market: Marketing as a Service (MaaS)

Embrace the Era of Flexibility with Marketing as a Service (MaaS)

A shift in mindset has transformed the way businesses operate nowadays.

Renting has now become a preferred lifestyle choice rather than a necessity. More people are now opting to enjoy its benefits without the stress and long-term commitment that ownership often brings. That goes for whether it’s tech, gadgets, homes, or cars.

The same concept applies to handling business functions. This is especially true in fields like the IT industry where rapid growth, market uncertainty, and adaptability are some of the major concerns. Having flexible, reliable, and knowledgeable staff then becomes a critical factor for success.

However, even having the best teams can only do so much without the right visibility and outreach to attract new clients and opportunities. It’s not just having the right people—your business also needs to stand out through impactful and well-targeted marketing efforts.

For many businesses, regardless of size, hiring full-time in-house staff won’t always be the ‘ideal’ solution. The timing may not be right, the budget might be tight, or the specific expertise required may only be needed temporarily. In fact, research from Proxima shows that companies waste up to 60% of their marketing budgets on efforts that don’t deliver results.

That’s where Marketing as a Service (MaaS) comes in!

It allows businesses to access top-tier marketing talent exactly when and where they need it—without the long-term commitment or overhead costs.

Why Marketing as a Service is the Smart Move for Your Growing Business:

Plug Skill Gaps Faster: Extra Support for Your Team 💼

If you’re a small and growing business, then it is likely that marketing tasks often land on the shoulders of a senior team member. The reality is that this person already has a full plate and is used to customer-facing tasks. Marketing then becomes an afterthought, and you miss out on the full potential ROI that a focused effort could deliver.

If you DO have a dedicated marketing team—how stretched are they?

Marketing as a service provides an extra pair of hands at times of peak loads as a part of your extended team. All the while saving you from the trouble and expense of hiring someone else full-time. Whether it’s automation support, content creation, or strategic planning, you get the expertise you need, precisely when you need it, without the overhead.

Not Just Another Agency: We’re Part of Your Team 🔧

Traditional marketing agencies often operate in silos, offering a “hands-off” approach that can lead to disjointed strategies and underwhelming results.

In contrast, our dedicated Virtual Marketing Managers (VMM) approach things differently, integrating seamlessly into your business. They offer a single point of contact taking ownership of project advice, planning, execution, and deliverables, whilst calling on the resources of a “back office” team for support when needed.

We work as an extension of your team—as if they’re employed headcount. Say goodbye to skillset gaps because you will have a whole team of support that can be turned up and down on demand.

With a fixed monthly fee, you get a single point of contact who oversees everything, backed by a full support team that scales your needs.

Smart Budgeting: Get More Bang for Your Buck 💰

Pay only for what you need. What you’re paying for is skill, expertise, and experience for a fixed monthly fee instead of a full-time salary. This can be as little as a day a week, or full-time hours. Your investment goes further, combining salary savings with a strategic marketing plan designed to drive sales.

What you WON’T be paying for are:

⚫ Recruitment fees
⚫ Overheads: Office space, IT equipment, HR Services
⚫ Salary + Benefits packages
⚫ Sick Leave/Annual/Maternity or Paternity Leave/Bank Holidays
⚫ Slow times (ex. Christmas, Summer Breaks), just scale it back if needed!

Your budget remains flexible, just like your team.

IT Channel Expertise 🌐

Engaging with an agency that needs an extensive brief or handholding, and you open yourself up to a world of pain, not to mention lackluster results! We know the IT Channel inside out having worked with multiple vendor technologies, in the distribution space, and reseller environments.

We understand your tech. We understand your challenges. We’ll also discover quickly what is and isn’t working with your current marketing set-up and put in place a plan that will use marketing to increase sales.

We Deliver—Just Like Your Sales Team ✓

Your success is our success. We build long-term relationships by delivering on our promises, so you can focus on growing your business without any worries about marketing performance.

We know that we’re only as good as our last job. The relationships we form become our new clients in the future. If we don’t perform or leave our client with a sense of disappointment, then word gets around pretty fast, and we damage our chances of future work.

We’re Flexible: Work from Home or Your Office 💻

We understand that every business has different needs. We’re entirely flexible about where we work and regularly do both for clients.

If you’re a small business and don’t have space, we can work from home and meet you regularly. Or, if you do, then we are happy to work from the office and get to know your team better. We also regularly work with offshore head office teams with limited regional resources and become an extension.

Wherever you need us, we’ll be there.

No Office Politics, Just Results 📈

This may seem like a minor point but is a huge relief to a lot of our clients. Work is tough enough as it is without water-cooler politics. A surprising 40% of employees would actually consider quitting because of office politics. Here are some types of “office politicians” you might be familiar with:

Our clients appreciate the no-nonsense, can-do approach that moves projects forward.

We Help You Test and Refine 🔎

We can help with your uncertainties. If you think that ultimately you want internal resource, we can help you find the level at which to recruit.

Do you need a strategist or a hands-on individual?

Do you need someone detailed and methodical, or someone who can juggle many balls at the same time?

By working with us, even for a short period, can help you see the wood from the trees and make the right choice.

Transparency & Honesty in What We Can/Can’t Do ✨

If we believe there’s a better-suited solution for your needs, we’ll tell you upfront. Our goal is to deliver value, not take on projects that aren’t a good fit.

If we think we have a contact better suited to the role, then we’d rather give you them as a contact than do a bad job for you. However, we have very talented individuals who can turn their hands to pretty much any marketing task and deliver results.

Chances are that you need all of these – but probably not all at once, and certainly not all full-time. We allow you to fix the right level of resources and type of person you need at the right time, so you’re not paying for skills you do not need for.

About the Author 🖊️

Steve Burton is the Chief Revenue Officer (CRO) of The Point Company, a leading technology-focused sales-team-as-a-service agency. With offices established in the UK, US, Mexico, and the Philippines, The Point Company (PointCo) excels in delivering innovative sales and marketing solutions that drive scalable revenue growth for companies around the world.

Bringing over 20 years of experience in sales, sales training, and sales management, Steve has partnered with some of the most cutting-edge and disruptive technology companies globally. His deep expertise has been instrumental in accelerating revenue growth and empowering organizations to achieve their most ambitious goals.

The Smart Way to Market: Marketing as a Service (MaaS)