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The Point Company Among Innovative Companies UK 2024

The Point Company Among Innovative Companies UK 2024

The Point Company Among Innovative Companies UK 2024

The Point Company Global Team Award Innovative Companies UK 2024

The Point Company has recently been named one of the Top 5 Most Innovative Companies UK this 2024 in Insights Success latest edition along with Acuiti Labs, Renovotec, Venari Security, and Xalient.


At The Point Company, we understand that to thrive in this fast-paced landscape, innovation isn’t just an option—it’s a necessity. Our commitment to innovative practices has earned us a place among the most innovative companies in the UK for 2024, setting us apart in the B2B sales outsourcing and lead generation industry.

The Point Company CEO, Ian Brigden on his vision for PointCo. Quote text beside a photo of Ian.


Business is complex, there’s a lot more to it than meets the eye and it’s because of this complexity that 90% of startups usually fail. It’s not just about strategising to make sure funds and resources aren’t lost—not just about maintaining operations, tracking numbers and building relationships. Business complexities go beyond having a vision, a marketable idea, and putting all efforts into execution with the only metric of success being profitability.

In this dynamic environment, innovation is crucial and with that comes the ability to adapt to both internal and external changes in varying scales. Simply put, to innovate means to create something new that drives change and growth. Innovation is known as the key to overcoming the biggest challenges businesses face, preparing them to seize global opportunities

Change is challenging, yes, but being left behind while competitors advance is even more crushing. Innovative ideas fuel businesses. They help them stay aligned with or even ahead of the competition.


But what does it mean to be truly innovative? The thing is that the answer evolves over time as industry standards change. However, in its process, there are factors that remain constant: creativity, diversity, humanity, morality, and a sense of respect to the environment. These principles drive PointCo’s success and set us apart in a dynamic market.

Without a focus on innovation, a company becomes stagnant. Routine tasks grow monotonous, and creativity dwindles. Innovation sparks from solving problems and striving to improve. Companies that prioritize innovation empower employees to compete healthily, think creatively, and deliver better value; and through this, exceptional ideas are born. 💡




In the sales and lead generation industry, particularly with the advanced technical aspects involved in working with IT companies, success hinges on keeping up with new tools, technologies, and effective implementation.

In the interview with Insights Success, Our CEO, Ian Brigden tackled the integration of AI, predictive analytics tools, and market intelligence tools in PointCo’s success formula. This enables us to quickly identify opportunities and ensure that our strategies are always flexible and adaptive enough to navigate the dynamic landscape of the industry.

Ian also highlighted how important it is to build strategic alliances with tech leaders worldwide. We’re keen on making big waves by maintaining strong and trustworthy partnerships. In these partnerships, we make sure that success is ALWAYS mutually beneficial; a give and take, making sure that we always have something to offer and deliver in value.

By incorporating all of these factors into one solid strategy and cohesive strategy, we nurture constant movement within the company that continually redefines benchmarks of excellence, driving transformative outcomes for our clients.





The Key Ingredients for Innovation in Business. The Point Company's Recipe for Success







They always say that Sales is a numbers game. And while we do recognize that metrics play a key role, it’s not our sole focus. We look deeper.

To wrap up, here’s an inspiring tip from our CEO, Ian Brigden: For companies aspiring to be recognized as one of the most innovative in the UK: The secret lies in empowering your team.

You can start by cultivating a creative atmosphere where ideas flow freely, and everyone feels empowered to speak their mind. With our staff, we actively seek feedback, ensure satisfaction, and promote opportunities for collaboration.

Investing in team growth through upskilling resources allows employees to explore new ideas and take calculated risks. Fostering collaboration across teams brings diverse perspectives to the table, while celebrating innovative ideas at all levels instills a sense of pride and inclusion in our journey towards excellence.

By focusing on these elements, we not only drive innovation but also set the stage for future success.


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