Five Marketing Campaign Ideas for B2B Outsourcing
Written by Sakti Violy Kumar | April 19, 2023
MARKETING CAMPAIGN IDEAS TO HELP YOUR BUSINESS GROW
Recently, business-to-business (B2B) outsourcing has emerged as a prevalent practice in the rapidly evolving corporate environment. In fact, a study by Right Source Marketing says that nearly two-thirds of B2B companies outsource marketing. This allows companies to focus on their core competencies while assigning non-core tasks to experts. Not only that – it also helps businesses achieve operational efficiency, reduce costs, and improve the quality of their products or services. However, outsourcing also poses several challenges, especially when it comes to marketing.
Marketing is a critical aspect of any business, and outsourcing requires careful planning and execution. A successful marketing campaign can help a company build its brand, increase its market share, and boost its revenue. In this article, we will explore some marketing campaign ideas for B2B outsourcing.
Social Media Marketing
According to Gartner, social media platforms such as LinkedIn, Twitter, and Facebook have become important marketing channels for B2B companies. They offer an excellent opportunity to connect with potential customers, engage with them, and build brand awareness. Outsourcing social media marketing can help a company save time, increase its reach, and improve its content quality.
For a social media marketing campaign to reach targeted audiences, it should include regular posts, engaging content, and targeted ads. Outsourcing social media marketing to an agency can help a company develop a social media strategy, create engaging content, and track its performance. Moreover, it can also provide a fresh perspective and innovative ideas that can enhance a company’s marketing efforts as well as give the company a more substantial social media presence over competitors.
Contrary to popular belief, email marketing is not dead. In fact, a large population of people prefer to receive ads or promotional content via email.
In a study conducted among millennials, 73% responded that email is their preferred method of being contacted about brands.
Consequently, email marketing is a powerful tool for B2B companies as it allows them to reach out to potential customers, nurture leads, and build relationships. Outsourcing email marketing can help a company create compelling content, design eye-catching templates, and track its performance. For more tips on how to increase your ROI, check out our article: How to Increase Sales through Email Marketing
Content marketing is a long-term strategy that focuses on creating valuable content to attract, engage, and retain customers. It involves sharing various forms of content, such as blog posts, articles, videos, podcasts, infographics, case studies, and whitepapers, to inform, educate, or entertain the target audience.
In the context of B2B outsourcing, content marketing can help businesses in several ways:
Establishing authority and expertise:
Sharing informative and well-researched content showcases the outsourcing company’s knowledge and expertise in its niche, helping to build trust with potential clients.
By creating targeted content that addresses specific pain points, B2B outsourcing companies can attract prospects interested in their services, capturing leads and nurturing them through the sales funnel.
Building brand awareness:
By sharing valuable content across various channels, outsourcing companies can increase their brand profile, gaining more recognition and credibility in the market. Additionally, a consistent brand presentation has the potential to increase revenue by up to 33%.
Fostering customer engagement:
Content marketing allows for two-way communication, enabling businesses to engage with their audience, answer questions, and gather valuable feedback to improve their services.
If you’re seeking alternative ways to propel sales growth beyond content marketing, we’ve got you covered. Check out our article titled “What Drives Sales Growth?” for a comprehensive list of strategies that you can explore.
Search Engine Optimisation (SEO)
At least 68% of buying decisions in businesses start with an internet search, which implies that it is crucial to have an efficient SEO to ensure that your social media pages, blogs, and website are visible on the initial page of search engine results.
Outsourcing SEO has become an increasingly popular option for businesses looking to capitalise on these benefits without the hassle of managing it in-house. By partnering with experienced professionals, companies can leverage their expertise and resources to generate more leads and drive growth through conducting keyword research, optimising website structure, creating quality backlinks, and regularly tracking performance.
Account-Based Marketing (ABM)
Whether you’re looking to attract new clients, retain existing ones, or increase your revenue, Account-Based Marketing can help you achieve your goals.
According to recent statistics, ABM has emerged as one of the most widely used strategies among B2B marketers, with 70% of businesses already implementing it.
It’s a useful strategy for organisations looking to connect with potential clients on a more personalised level. Unlike traditional marketing approaches, ABM focuses on identifying high-value accounts and crafting tailored messaging that speaks directly to their unique needs and pain points.
By outsourcing ABM, companies have access to expert knowledge and resources that allow them to create more effective campaigns and achieve a higher ROI. In addition to that, another key benefit of outsourcing ABM is the ability to leverage the latest data analysis tools and cutting-edge software that can help companies identify ideal accounts, customise content, and track performance metrics. With this level of insight, businesses can make more informed decisions, allocate resources more efficiently, and achieve better results overall.
Partner with B2B Sales and Marketing Experts
By and large, outsourcing marketing activities can help a company achieve its marketing campaign ideas and objectives through social media marketing, email marketing, content marketing, search engine optimisation, and account-based marketing.
At The Point Company, we take pride in our proven track record of delivering successful marketing campaigns by working closely with our clients to understand their business needs, target audience, and marketing goals. We then use all this information to develop a customised marketing strategy that fits our client’s unique needs and requirements.
At present, we have a growing team of experienced marketers and content creators who are dedicated to delivering high-quality work. We stay up to date with the latest marketing trends, techniques, and tools to ensure that our clients receive the best possible results.
See for yourself! Book a meeting with us now to learn more.
The importance of social media in B2B marketing