How to Increase Sales through Email Marketing
Written by Sakti Violy Kumar
March 31, 2023
INCREASE SALES THROUGH EMAIL MARKETING – MAKE THOSE NUMBERS SOAR
Despite the increasing popularity of social media and other digital marketing channels, email remains a trusted and cost-effective method of reconnecting with your audience, building successful relationships, and driving sales.
In fact, 99% of consumers check their inbox every day; and it is by far the most preferred method of receiving brand updates.
But how exactly can you use email marketing to increase sales and develop your brand? In this article, we’ll take a closer look at the elements of an effective email campaign, from crafting attention-grabbing subject lines to optimising email design, and analysing campaign performance. With these pointers, you can create email campaigns that engage your audience and produce tangible results.
Let’s dive right into it!
Segment Your Email List
One of the keys to effective email marketing is segmentation. Rather than sending the same generic message to your entire email list, segment your list based on factors such as demographics, purchasing behaviour or interests. This will allow you to send more targeted messages that are tailored to each group, increasing the chances of engagement and conversion.
For instance, if you manage an online apparel company, you can divide your list depending on gender, age, or purchase history. After that, you may design email marketing projects that highlight goods that each group will find useful. By doing so, you may strengthen your relationship with your audience and improve your chances of closing a deal.
Create Catchy Subject Lines
Your subject line is the first thing that your audience will see when they receive your email. If your subject line doesn’t attract attention or pique their curiosity, they are likely to delete your email without even peeking at your content. That is why it’s important to spend time constructing subject lines that are engaging, intriguing, and relevant to your audience.
Some tips for creating impactful subject lines include:
Keeping it Short and Sweet
Aim for 50 characters or less
Using Action-Oriented Language
Use verbs like “get”, “buy”, or “save” to prompt action
Include your recipient’s name or other personal details to make your message feel more customised.
Rather than using generic language like “Don’t miss out,” be specific about what your email contains, such as “Get 20% off your next purchase.”
If you’re interested in learning more about subject lines and other important aspects of email campaigns, you can scroll through our previous article: The Anatomy of an Effective Email Campaign
Provide Valuable Content
Once your audience has opened your email, it’s important to provide value in your content. This can come in many forms, such as:
◉ Exclusive offers and discounts
◉ Useful information or tips
◉ Behind-the-scenes glimpses of your business or industry
◉ Entertaining or inspiring content that aligns with your brand
The key is to provide content that your audience will find relevant and engaging. This will help build trust and loyalty with your brand, increasing the chances of returning customers and referrals.
Incorporate Clear Calls to Action
Your email should always include a clear call to action (CTA) that prompts your audience to take action. Whether you want them to make a purchase, sign up for a newsletter, or follow you on social media, your CTA should be clear, concise, and easy to find. It’s important to make your CTA stand out by using a contrasting colour or bold font and placing it strategically within your email’s layout.
Furthermore, make sure to test your CTA if it contains links, and ensure that they lead to a landing page that’s optimised for conversions. By including a compelling CTA in your emails, you can increase engagement and drive more traffic.
Additional tips for an impactful CTA:
◉ Use action-oriented language: Use verbs like “buy,” “subscribe,” or “follow” to prompt action.
◉ Use urgency: Include language like “Limited time only” or “While supplies last” to create a sense of urgency and prompt action.
Ensure that Your Emails are Mobile-Friendly
More and more people tend to use their mobile devices to check emails.
In fact, Hubspot found that in 2021, a majority of email views came from mobile devices (41%), followed by desktops (39%).
It is therefore important to ensure that your email campaigns are optimised for mobile. This means using responsive design, which adjusts the layout and format of your email to fit different screen sizes and devices. This will ensure that your emails are easy to read and navigate on any device, increasing the chances of engagement and conversion.
Track and Analyse Your Results
Finally, it’s important to track and analyse the results of your email campaigns. This will help you identify what’s working and what’s not, allowing you to make adjustments and improve your future campaigns.
Some key metrics to track include:
The percentage of recipients who opened your email
The percentage of recipients who clicked on a link in your email
The percentage of recipients who took the desired action such as making a purchase or signing up for a newsletter
By keeping tabs on these reports, you can identify which campaigns are most effective, which segments of your audience are most engaged, and which aspects need improvement. Through these, you can then make data-driven decisions to improve your future campaigns and drive even more sales.
Increase Sales with The Point Company’s Email Marketing Services
The Point Company is a B2B outsourcing company that generates leads for you through an excellent selection of strategies, and one of them is – yep, you guessed it – email marketing. Our team of dedicated content creators can help you with all the nitty-gritty of email marketing, from list segmentation and content creation to metrics analysis. We can help you build campaigns that drive engagement, build loyalty, and increase sales.
If you’re looking for a hassle-free way to boost your email marketing efforts and move your business forward by leaps and bounds, look no further! We’ll help you create email campaigns that connect with your audience and drive real results.
Book a meeting with us today!