IT Channel Lead Generation
We understand how partners buy—and why they don’t.
Whether you’re working with MSPs, VARs, or distributors, channel sales requires more than lead volume. It needs relationship building, value alignment, and timing. That’s what we deliver.
What we do
We run campaigns that identify, engage, and enable channel partners—helping vendors recruit, educate, and activate across complex partner ecosystems. Our SDRs know how to speak the language of the channel, understand its commercial logic, and build trust at scale.
How we do it
A channel-centric approach, built on insight:
- Map the partner landscape by type, size, and region
- Tailor messaging to their revenue goals and end-customer fit
- Build accurate contact databases with buying and influence roles
- Use targeted outreach to book partner discovery calls
- Track conversion from interest to activation
Partner growth isn’t a volume game. It’s a value game. We help you win it.
Approach for Generating IT Channel Leads
Define your ideal buyer profile and TAM
Shape messaging aligned to pain, urgency and solution fit
Build enriched, targeted outreach lists
Deploy structured SDR campaigns backed by tested playbooks
Track performance, optimise fast, and report clearly
Start Getting IT Channel Sales Leads
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Get in Touch.
Whether you have questions about our services, need support, or want to share your feedback, our dedicated team is here to assist you every step of the way.
hello@thepointco.com
Website
Phone
+44 (0) 844 504 7536
Location
71-75 Shelton St, London WC2H 9JQ
